Abraham Baldwin Agricultural College (ABAC) President Tracy Brundage was one of the featured speakers at the “AI-Powered, People-Focused” Engage Summit held recently in Charlotte, N.C.
TIFTON – Abraham Baldwin Agricultural College (ABAC) President Tracy Brundage was one of the featured speakers at the “AI-Powered, People-Focused” Engage Summit held recently in Charlotte, N.C.
The two-day event brought together leaders from all areas of higher education, including administrators, marketing, enrollment, IT, and content creation. The summit centered on how colleges and universities can use AI to enhance student engagement and build better practices in their processes.
“There has been a significant transformation in the last year regarding AI,” Brundage said. “The technology will not replace our human capital, which is one of the best attributes of our institution, but it has the power to engage with students in each area of the student lifecycle. This personalization of communicating with our students at each point of where they are during their journey with us at ABAC is the underlying goal of our strategic plan.”
The conference was organized by Element451, an AI-first customer relationship management system for higher education. Brundage joined two of the company’s leaders – Founder and CEO Ardis Kadiu and COO and Head of AI Dr. JC Bonilla – to close the event with a session titled “The Future is Ours to Shape.” Each reflected on many of the ideas and connections discussed during the event and what higher education can expect to see in the future.
“President Brundage represents the kind of forward-thinking leadership that higher education needs right now,” Kadiu said. “She doesn’t just talk about transformation. She makes it happen. The transformation happening at ABAC shows what’s possible when visionary leadership meets powerful technology. President Brundage has proven that institutions can use AI to create belonging and connection at every touchpoint of the student journey.”
